Liquid Plumber was looking to prove that their product was the best on the market, and what better way to do that than celebrating long hair. Created while freelancing in conjunction with an extremely talented flash developer, Big Locks Rock! was a facebook contest asking users to submit their photos and inspire others with their stories of making it through a "hairy" situation. They reported the contest was a huge success with over 1,000 submissions, tens of thousands of votes and the final proceeds going to Locks of Love.
