As an art director for Real Branding, I was tasked with many projects for Lipton Tea including websites, print ads, banner ads, and updates to their social media presence. One of the first projects I took on was a microsite for a partnership between Lipton and Nascar.
With a successful campaign under my belt, I was next asked to help Lipton launch their new product line of Lipton Sparkling Teas. This was a revolutionary product for Lipton as these were the first tea beverages to come carbonated. We played up the carbonation and came up with a site for them which was all about small hits of "fun" fed by social media. The result was a website with bubbles of content randomly floating by and a social media campaign spanning facebook and twitter.
Introduction
Product Info
facebook launch campaign
twitter launch campaign
I created one more microsite for them when they launched their new Alpha product due to the success of the previous campaigns.
Home
The Science
About
Lipton then returned for a set of print and banner advertisements, centered around their brand new pyramid shaped tea bags. As they considered this a revolution in the tea industry, the marketing campaign blanketed social and print media alike.
Pyramid Teas - Print Ad
Pyramid Teas - Print Ad
Pyramid Teas - Print Ad
