When I arrived at Dell in 2011, I was surprised by the lack of visual guidance for our software applications. With more than 300 individually-styled active applications, I dug in to see how I could help solve the problem.
Bringing Clarity
Over my near 7 year career at Dell the Clarity language went through many updates and iterations. I was not the originator of the name or initial design, but inherited it soon after and actively led the creation and standardization efforts through full adoption. I received a Platinum Award from Dell for this achievement, their most coveted and least delivered award which I was told went to less than 10 people per year. Typically one or two.
Demonstrating the internal website I created and directed for Dell to bring Clarity to the masses.
The below graphic shows the progression of the language from the time I began working at Dell to a standardized language that was determined to be worth adopting globally. My work began with Clarity 1 - REV1, picking up the work that had been done on initial conception before I arrived.
My work on the language ultimately culminated in an internal website and toolkit for use by all teams at Dell. The Clarity language continues to this day, and has been applied to mobile, desktop and on-device displays globally.