Working with several agencies, I was tasked with creating a series of deliverables for Capital One, including several banner ad campaigns, some print advertising, digital splash pages and redesigning their online checking process.
The redesign for the checking process was particularly difficult as the current process contained approximately 36 steps and I was asked to find creative ways to combine and steer users through content. The achieved end goal was a site that still required the same information but "felt" like only 3 steps.
Online Checking Account - Step 1 - Initial landing
Online Checking Account - Step 3 - Make your first deposit
Online Checking Account - Application Complete
Below are some examples of animated banner ads I brought to life for the agency Questus in 2011. To show some of my process, I included the original sketches as well as the final product pre-animation.
I was also asked to create a microsite, in-branch posters and some print ads to support Capital One's new Journey card asking students to tell their personal story for a chance at free text books for the year.
In-branch Poster
Print Ad
I created several other direct mail pieces for the client across multiple ad campaings.
I also crafted several different full-page takeover ads that were featured on Yahoo!
